Here we can see two options. The first one is obvious. You are planning to start an online gambling business. You may also have a mortar casino and you want to become present on the web. In both cases, you will need iGaming software provider, a brand that will provide games to your casino! Here are 5 factors you need to consider as soon as you can.
Importance of proper iGaming software provider
You need a reliable, safe, well-known, and suitable iGaming software provider. We all know this, but making the right decision can be complicated. Luckily, we will help you with that. In a nutshell, you need a brand that will offer all your gamblers and bettors need and make sure they will continue to use your casino as long as possible.
Keep in mind that this industry is changing as we speak, so you also need a brand that will follow the latest trends and even set new ones. If all of these things are present, you can look at healthy profit and a high number of daily users. Don’t forget that the online gambling industry will reach $94.4 billion in the United States by 2024. Below are the top 5 factors you need to consider.
Choose the suitable platform
Once you know what you need and want, the first step is to choose a platform. It should be powerful, advanced, and capable. Your users need safety and simplicity. Also, you will use the platform to store the user’s data and also to manage the whole operation. You need a superb platform that will help you get the job done perfectly. Key things to keep in mind are:
Platform must be solid
- It needs a flexible management system
More games and betting options is mandatory
Try to remember that these days players seek massive and unlimited gambling capabilities. In other words, they want games. An online casino can have up to 4000 games. You should aim for a similar number. Of course, not all of the games should be slots. Your casino needs table games, live dealer games, sportsbook, skill games and so much more. More games you have, the more gamblers you can attract. In addition, games from many, different software providers is something you need to consider. Here we can see 3 main elements. They are:
Advanced sportsbook section
- Different software providers present
- Skill games, live dealer games, and slots
Find and retain players
Once you have an online casino ready and loaded with games, you need players. Offer bonuses (no deposit and match deposit bonuses are the most appealing) tournaments and massive prizes. This will have a positive effect on your site and make it a desirable place to gamble. You may need to decrease your profit margins in order to attract new players and keep the existing ones. As always, customer support and offering just the right ingredients are mandatory elements. In general, you will need:
Segmentation tools for players
- Management system for risky players (ML-based system)
System for managing the risk
Did you know that 37% of gamblers will cheat at some point? That’s why your casino needs artificial intelligence or at least a very sophisticated system that will detect any possible cheating process and stop it immediately. You need to protect your investment and to make sure you do not lose money. The best option is an ML-based system that has been known for a high success rate. For this point, you need to look at:
CRM system that is AI-powered
- Suitable jackpot engine
- Managing bonuses properly
- Tournaments with massive prizes
Offer customer support (B2C and also B2B)
If you want to have a successful casino where players are happy and satisfied, you need customer support. It must be available 24/7 and in different languages. Live chat is the most appealing and the best option. But, you should use email and telephone as well. Your players will have many questions and some issues. You need to help them resolve all of the issues within minutes or you can lose the players! Here are 2 main things to know.
Offer B2B support in multiple languages and in different channels
- Offer B2C support 24/7
The final word
The goal is to understand your needs and create a system that will help you find the best iGaming software provider or better said the one that can meet all your expectation. Don’t forget that you can use different brands for each part of the process. The ultimate plan should help you have a successful and well-known online casino and sportsbook that will be enjoyed by millions.