Entering the sports betting industry in 2025 offers a promising opportunity for those who prioritize strategy and legal compliance. This guide outlines essential steps for starting a betting business — from licensing to technology, marketing, and beyond.
Kenya has emerged as a leader in Africa's digital betting revolution, driven by mobile-first infrastructure, growing internet access, and a tech-savvy youth population. What began as a fringe activity is now a mainstream digital entertainment industry powered by platforms like M-Pesa.
Pool and snooker have grown rapidly in popularity across Kenya, evolving from informal games into a dynamic social pastime. Pool tables are now fixtures in bars, universities, and residential areas, offering an accessible form of entertainment for both youth and adults.
Running a successful betting shop requires more than simply opening your doors. With digital competition and shifting player habits, attracting and retaining customers takes strategy. This guide presents 17 proven tactics to bring in new bettors and keep regulars coming back.
Over the past ten years, Kenya’s gambling sector has undergone a major shift. This guide outlines some of the most promising gambling-related business models in Kenya and explains what you need to start and succeed.
Starting a bookmaker’s shop can be a profitable move, especially as the betting industry continues to expand. This guide offers a step-by-step walkthrough, from meeting legal requirements to designing your premises, all with the aim of helping you establish a successful betting business.
This guide highlights 17 practical, low-cost business models that are already delivering results in South Africa and are well-positioned for growth in 2025 and beyond.
Starting a casino is a venture that combines high reward potential with substantial regulatory and financial complexity. However, establishing a successful casino demands more than enthusiasm—it requires strategic planning, legal diligence, and significant investment.
The gambling landscape has transformed dramatically over the years. Once limited to the glitz and glamour of land-based casinos, today’s industry thrives in the digital space.
Africa's online betting landscape is evolving rapidly, fueled by technological innovation, mobile-first solutions, and a growing appetite for sports wagering across the continent. In this guide, we explore the most trusted betting sites in Africa for 2025, taking into account licensing, user experience, bonus schemes, and payment accessibility.